How TO ADVERTISE Your Music More Effectively
Knowing how to advertise your music is considered to be THE most important thing you can do for your music business and your music career as a whole. You know it’s a thing that must be handled and when you’re not making efforts to understand how exactly to market your music more effectively then you ought to know that, at the minimum, nothing serious will ever happen in your music business career.
The first thing to consider is if you’re currently managing the standard elements of a highly effective music marketing campaign.
What do I mean by this?
To begin it is important to assess where you’re at at this time and determine whether or not you know and understand just what the basic components of an effective music advertising campaign are? Let’s face it, in the event that you plan on creating a name on your own in the music industry it is critical to realize you’ll be investing plenty of your personal time and money into your music career. If you are certain your absolute goal would be to mold your music talents into a true “music business” and you also have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive as possible possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for example, tend to work on only one or two of the three essential requirements of effective music marketing. For instance most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but is commonly approached hap-hazardly and with out a formula or the required accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one as well as two of these key components without the essential third element in a music marketing campaign won’t generate maximum returns for enough time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name out there and partaking in conversations with fans could be cool, even self gratifying and it’s really definitely better than not doing some thing, but imagine how much far better you’d be if you visited work on these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that when you break down the intricacies on how best to market your music effectively, it becomes apparent that as a musician, it is important to discipline yourself to focus on the elements which are most productive for the music business growth. Broken down in an an easy task to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps essential to communicate your musical message to them. All you do should create a knowledge for you and your music all the time. Approach this with precision and a company direction as well as your music business foundation will be solidified for years ahead.
Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” get this to process a breeze. Once you have laid the initial groundwork and you have made your audience aware of just what you have to offer, work on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts wish to know you are for real. That you value them. That you’re here for the long-haul. Making connections using them and keeping them involved with your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Require the sale): This one is essential. Unless you have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cashflow for your music business is key to your long-term success. Entice fans to invest their money and buy your stuff and the rest of your music marketing processes will flow and flourish so much easier.
Yes! It’s Easier Said Than Done
I recognize that it’s simpler to talk about these exact things than it is to make them happen in your job but this is exactly what the music business is centered on so incorporating these procedures into your music business campaign is a must, or you merely won’t last long enough to create dent in the music world.
And that’s not what we want for your music career… is it?
Again, it might seem easy enough to map these things out on paper nevertheless, you that most bands and musicians will see a hundred and one methods to screw this up.
You’ll either spend too much time on creating awareness and connecting with your audience but then fail to require the sale. Or you’ll ask for the sale way to often and forget about connecting with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and at once out there and do a bunch of music marketing, but if you are not touching all three components of this process on how best to market music, then you’re missing the boat and more importantly… you’re fans will not be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there is no sales and without sales, you do not have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame press releases that musicians love to distribute nowadays. These press releases are posted and sent to my inbox every day with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Just do it… admit it. You’ve probably delivered something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique that will be blatantly obvious when you stack up a headline such as this against my 3 step process. Start to see the press release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step but it does not connect and that my friend is a no no. It’s 100% self interested and sadly, it will fail each and every time it’s used.
Immersive Fans and media see through this. All the band wants may be the money. For a few unknown reason the band is expecting us to head on over to the link contained in their press release and click on the buy button. But where’s the connection? What about the awareness we need BEFORE they require the sale?
How TO ADVERTISE Your Music More Effectively